Hashtag Social Media — Musings From Brafton’s Social Staff — Are you feeling fortunate for St. Patrick’s Day?
☘️ Are you feeling fortunate for St. Patrick’s Day? ☘️
This yr is predicted to be the largest yr but for the vacation. Proceed studying to search out out extra!
On this month’s version, you’ll discover:
- Attention-grabbing retail info about St. Patrick’s Day…
- Updates on a possible ban on TikTok, with a shocking reference to Irish Clovers…
- And a few enjoyable St. Patrick’s Day advertising and marketing campaigns!
#DYK
In line with the National Retail Federation, 61% of customers plan to rejoice the vacation, a 54% enhance from 2022.
Shoppers additionally plan to spend a complete of $6.9 billion — $1 billion greater than final yr. That comes all the way down to about $43.84 per particular person!
Breaking these expenditures down even additional, males are anticipated to spend virtually $10 greater than girls on common — and totally on drinks.
As customers begin growing old out of the 18-34-year-old class, they’re bringing their pleasure for the vacation into new levels of their lives. Celebration plans amongst these 35 years outdated and better are on the rise!
#OMG
A ban on TikTok is inching ever nearer within the US and EU, as fears surrounding consumer information and nationwide safety hold mounting.
In line with Social Media Immediately, “TikTok’s European workers have launched a new effort to win over EU regulators by outlining a plan to make sure that European consumer information is just saved in its Eire information heart, and isn’t accessible by Chinese language workers.
This system, known as ‘Venture Clover,’ is being communicated to EU officers within the hopes of avoiding additional motion within the area.
Within the US, in the meantime, TikTok has launched an analogous marketing campaign, known as ‘Project Texas,’ through which it’s trying to spotlight how US consumer information will equally be minimize off from outdoors interference.
TikTok can also be confronted with potential bans in Canada and Australia. To search out out extra concerning the potential ban on TikTok, learn the complete story here.
#SPOTLIGHT
Take a look at a few of these wonderful St. Patrick’s Day advertising and marketing campaigns!
Guinness and Carhartt
Yearly, in honor of St Patrick’s Day, the town of Chicago dyes its eponymous river a shiny Shamrock inexperienced. However who handles the job? This partaking advert, a collaboration between Guinness and the Carharrt workwear model, solutions the query: it’s the plumbers from The Chicago Journeyman Plumbers Native Union 130.
McDonald’s
Do you know that McDonald’s Shamrock Shake started as a charity promotion for the Ronald McDonald Home in 1970?
In 2022, McDonald’s revealed the secret ingredient that turns the shake green: hex colour #cbf2ac! The model took to Twitter and requested their followers to create and share their very own designs utilizing the hashtag, #cbf2ac!
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